AI Follow-ups

folk's AI Follow-up Assistant is the headline feature, and it lives up to the hype. It scans email and WhatsApp conversations, detects inactivity, and drafts a personalized follow-up in your tone. This alone can save hours per week for sales reps who juggle many threads. The Recap Assistant is another standout—instant AI briefs on any contact or deal, customizable to your sales methodology (MEDDIC, BANT, etc.). Where folk gets interesting is the breadth of its AI Assistants: Research Assistant (enriches companies with research notes via Perplexity and People Data Labs), Workflow Assistant (trigger-based email automation with AI personalization), and the new Auto-fill AI (Apr 2026) that continuously finds, cleans, and categorizes data. The Fireflies integration (Apr 2026) adds meeting transcription and context. Pricing is competitive for SMBs: Free tier (with limits), Standard at $24/member/month (annual), Premium at $48/member/month (annual), Enterprise from $80/member/month (annual). The free trial lasts 2 weeks with no credit card required. However, enrichment credits are capped—1,000/month on Standard, 2,000/month on Premium—so heavy users will need to budget carefully. Compared to alternatives like Capsule or monday CRM, folk wins on AI automation out of the box. But if you need offline capabilities, on-premise deployment, or deep customization, you might hit limits. Also, the AI is reliant on third-party providers (Perplexity, People Data Labs), so quality depends on their coverage. We'd reach for folk when you're a small to mid-sized team that values context and hates manual data entry. Pass if you're an enterprise with complex custom objects or need SSO beyond Google. For social sellers on LinkedIn, the Chrome extension and AI enrichment are strong reasons