Botsify
White-label AI agent platform for agencies to resell under their own brand.
A strong fit for agencies that want to resell AI agents fast and repeatedly. The DFY service and BYOK flexibility are practical, but the $149/mo entry is real money — make sure you have a client pipeline before committing. If you just need a simple chatbot, lighter tools like Tidio cost less.
Verified 7d ago · liveness 74/100 · cite: rightaichoice.com/tools/botsify
- Digital agencies reselling AI automation
- Marketing consultants offering lead gen AI agents
- SaaS resellers looking for white-label AI platform
- Customer support teams deploying branded chatbots
- Developers wanting full code-level control
- Teams needing on-premise or self-hosted deployment
- Non-agency users who just need a single chatbot
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Skip Botsify if you are a solo developer seeking code-level control, need on-premise deployment, or just want a simple chatbot for your own business—the agency-focused pricing and credits model make it overkill for such use cases.
Going past 30,000 credits per month on the Done-for-You plan costs extra per message—1 credit = 1 message, so high-volume clients can rack up charges quickly.
Botsify's $149/mo (DFY) is priced for agencies that can resell at $200–500/mo per client, so it fits agencies with a pipeline. Compared to building custom solutions (costing 5–10x more), it's a bargain, but cheaper chatbot builders like Tidio start lower for single businesses; Botsify's white-label and DFY justify the premium for agency use.
In short
Botsify — White-label AI agent platform for agencies to resell under their own brand. Best for Digital agencies reselling AI automation, Marketing consultants offering lead gen AI agents, SaaS resellers looking for white-label AI platform. Free to start; paid plans from $1491490/mo.
What people actually say about Botsify — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
23 mentions across 3 sources (Hacker News, YouTube, Product Hunt) · researched Aug 1, 2026.
- +No-code chatbot and agent builder makes creation easy for beginners.
- +White-label branding and pricing enable agencies to resell profitably.
- +Done-for-you agent service builds custom agents in about a week.
- +Integrates with 5,000+ apps including HubSpot, Salesforce, and Zapier.
- +Voice AI support with 60 minutes per month included in plans.
- −Support is frequently criticized as slow or non-responsive.
- −Only 5 reviews on Product Hunt—limited social proof for reliability.
- −Not suited for non-agency single-chatbot users or on-premise deployment.
- −Free-tier chat history limited to 3 months, may frustrate long-term users.
- −Pricing details unclear from data; potential hidden costs for scaling.
- • Done-for-you agent service may require additional payment beyond subscription.
- • Voice AI beyond 60 min/month incurs extra charges.
- • White-label custom domain might be limited in lower tiers.
Viability Score
How well maintained and how widely used is Botsify? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: August 2026
How we score →Key Features
- White-label platform with custom logo, domain, and pricing
- Prompt-based AI agent builder (no-code)
- Done-for-you agent service (DFY)
- Deploy on web, WhatsApp, Messenger, Instagram, Telegram, Slack, SMS
- Voice AI agent support (60 min/month included)
- Bring Your Own Key (BYOK) for unlimited credits
- Integrate MCP (Model Context Protocol)
- Integrate Documents & Web Search for grounded responses
- Schedule Agents for time-based tasks
- Client management dashboard for agencies
- Custom domain and resale pricing
- 3-month chat history included
- Multi-agent orchestration (Scale plan)
- AES-256 encrypted data storage
- Native integrations with 5,000+ apps (HubSpot, Slack, Zapier, Salesforce)
About Botsify
Botsify is a white-label AI agent and chatbot platform designed for agencies and consultants who want to resell AI automation to clients without building software from scratch. You sign up, customize the platform with your logo and domain, set your own pricing, and create prompt-based AI agents that handle real work like support triage, lead qualification, and internal Q&A. Deploy agents across web, WhatsApp, Instagram, Telegram, Slack, SMS, and Facebook Messenger, or bundle them as MCPs inside other AI systems like Claude or ChatGPT. The platform connects to 5,000+ apps via native integrations and Zapier, so agents work inside your clients' existing tools. You can bring your own API key (BYOK) to unlock unlimited credits, or use the included usage-based credits. Security is handled with AES-256 encryption, and you can revoke agent permissions anytime. The Done-for-You tier costs $149/month or $1,490/year, including 30,000 credits per month (1 credit = 1 message), 60 voice minutes, unlimited agents, and a personal success manager. For larger needs, the Scale plan offers custom pricing with multi-agent orchestration and unlimited workflows. Botsify is a solid choice if you're an agency aiming to get to market fast without technical overhead, but it's overkill for someone who just wants a single branded chatbot for their own business.
Behind the Verdict
Botsify is built specifically for the agency resale model, which is rare among chatbot platforms. The white-labeling is deep: your logo, domain, and pricing are fully under your control, and Botsify stays invisible to your clients. The prompt-based agent builder is a differentiator — instead of rigid workflow nodes, you describe what the agent should do in natural language, and the platform handles the plumbing. For agencies that lack engineering resources, the Done-for-You service is a hidden gem: Botsify's team designs, trains, and ships custom agents in about a week, taking entire workflows off your plate. The integration breadth is impressive — 5,000+ apps via native connections and Zapier — covering HubSpot, Salesforce, Slack, Gmail, Shopify, and more. The BYOK option is a clever cost control: if you have your own OpenAI or Anthropic API key, you can bypass the credit system entirely, which is a major relief for high-volume use. However, the credit system is the main downside: 30,000 credits per month (1 credit = 1 message) might be insufficient for high-traffic clients, and voice minutes are capped at 60 minutes per month. The pricing is not cheap — the $149/mo entry is a real commitment, so you need a client pipeline before signing up. The platform is cloud-only, so on-premise deployment is not an option. For a single business that wants a simple chatbot, Botsify is overkill; lighter tools like Tidio or Chatbase are more cost-effective. But for agencies that want to launch a branded AI automation practice quickly and scale without hiring, Botsify is a practical, proven choice.
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Real-world workflow fit
Concrete scenarios for the personas Botsify actually fits — and what changes day-one when you adopt it.
You sign up for the Done-for-You tier, submit a brief to Botsify's team, and they build a custom support agent trained on the client's data and deployed on their website and Slack.
Outcome: Within one week, the client has a branded, 24/7 support agent that answers common questions and routes complex tickets, reducing support workload by up to 90%.
You use the prompt-based builder to create a lead qualification agent for a local business, deploy it on WhatsApp and Instagram, and connect it to HubSpot via integration.
Outcome: Leads are automatically captured, qualified, and synced to the client's CRM, and you bill the client under your own brand with a monthly retainer.
You integrate Botsify's MCP capability to bundle your agent inside a client's existing AI system like Claude or ChatGPT, and use BYOK to avoid credit costs.
Outcome: You offer a differentiated AI feature to your SaaS clients, generating new revenue without additional infrastructure costs.
Use Cases
- Deploy a 24/7 FAQ chatbot on your website to reduce support tickets.
- Automate lead qualification via WhatsApp and Instagram DMs.
- Build a voice agent for appointment booking and reminders.
- Create a branded support bot for your client's Slack workspace.
- Set up an SMS campaign bot for promotional alerts and updates.
- Create an AI agent for employee onboarding and internal Q&A.
- Build an AI agent for customer success and renewal follow-up.
- Create an agent for knowledge base and policy lookup.
Limitations
- Credits-based pricing (30k messages/mo) may limit high-volume use; voice call minutes are capped at 60 min/mo on the base plan.
- The platform is cloud-only with no on-premise option.
- Advanced features like multi-agent orchestration require contacting sales.
as of 2026-08-11
Verification history
We have re-verified Botsify 5 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Botsify tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free Trial
$0
Ideal for
Agencies and consultants who want to evaluate Botsify's features before committing. It gives unrestricted access for a limited time.
What this tier adds
Starting tier: full feature access for a limited time, with email support.
Done-for-You Agent
$149/mo or $1,490/year
Ideal for
Agencies that want a production-ready AI agent built by Botsify's team, with ongoing support and optimization.
What this tier adds
Adds 30,000 credits/month, 60 voice minutes, unlimited agents, BYOK, MCP integration, and a personal success manager—compared to the free trial, you get a dedicated team and extended support.
Scale Agent
Custom
Ideal for
Larger agencies or enterprises needing multi-agent orchestration, unlimited workflows, and dedicated success management.
What this tier adds
Compared to DFY, adds multi-agent orchestration and unlimited workflows, with custom pricing.
Where the pricing makes sense
The company stage and team size where Botsify's pricing actually pencils out — and where peers do it cheaper.
Botsify's $149/mo (DFY) is priced for agencies that can resell at $200–500/mo per client, so it fits agencies with a pipeline. Compared to building custom solutions (costing 5–10x more), it's a bargain, but cheaper chatbot builders like Tidio start lower for single businesses; Botsify's white-label and DFY justify the premium for agency use.
Setup time & first value
How long it actually takes to get something useful out of Botsify — broken out by persona, not the marketing-page minute.
If you use the Done-for-You service, your first agent can be live in about one week, with Botsify's team handling the build. If you use the prompt-based builder yourself, you can launch a simple client agent within days, depending on complexity and integrations needed.
Switching to or from Botsify
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Tidio: You can migrate by exporting your existing chatbot flows and knowledge base, then rebuilding them as prompt-based agents in Botsify. The platform's native integrations with your CRM (like HubSpot) ease the
- ↗To Chatbase: Export your Botsify conversations and knowledge base, then re-import them into Chatbase. Your integration setups (e.g., webhooks) may need reconfiguration.
Integrations
Resources & Guides
Tutorials & Learning
Official links
Tools that pair well with Botsify
Common stack mates teams adopt alongside Botsify, with the specific reason each pairing earns its keep.
Featured Head-to-Head Comparisons
Botsify vs Presto Voice
Choose Presto Voice if you're a QSR chain aiming to automate drive-thru ordering with proven upselling and high non-intervention rates. Choose Botsify if you're an agency wanting to white-label and resell AI chatbots across multiple channels with minimal setup time. They serve entirely different customers, so the decision hinges on your industry and business model.
Botsify vs B Rokratt
For Estonian residents needing a free, secure gateway to government services, Bürokratt is unmatched. But if you're an agency looking to resell AI agents under your own brand, Botsify's white-label platform, 5000+ integrations, and multi-channel deployment make it the clear choice. These tools serve entirely different needs—pick based on your role, not features.
Botsify vs Truleo
Truleo and Botsify serve completely different buyers and use cases. Choose Truleo if you're a law enforcement agency drowning in siloed data (RMS, jail calls, BWC) and need automated lead generation. Choose Botsify if you're an agency or consultant wanting to white-label AI agents for business clients without building from scratch. There's no overlap.
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