Botsify
White-label AI agent platform for agencies to build, brand, and bill AI agents under their own name.
Botsify earns its $149/mo only if reselling AI agents is already part of your agency's plan. The four billing streams — subscription, token markup, MCP markup and one-time setup fees — are the real product here, and the white-label layer (custom domain, your logo on the client portal, no "powered by" badge) is what lets you charge agency rates instead of reselling someone else's chatbot. If you just want one branded bot for one client, you're buying infrastructure you won't use. Compare against Chatbase or Tidio if you only need a chat widget, and against Voiceflow if your priority is flow-building control rather than resale billing. We'd want two or three signed clients before committing
Verified 16d ago · liveness 74/100 · cite: rightaichoice.com/tools/botsify
- Digital agencies with an existing client base that want recurring AI revenue
- Consultants selling vertical-specific agents into dental, medspa, real estate, or hospitality
- SaaS resellers who need white-label AI with their own domain and branding
- Agencies that want to mark up LLM tokens and MCP calls as a margin stream
- Developers who want full code-level control over agent logic and deployment
- Teams requiring on-premise or self-hosted deployment
- Solo operators who only need one branded chatbot for their own business
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Skip Botsify if you want full code-level control over agent logic in your own infrastructure, or if you're a solo operator who just needs one branded bot and won't resell to clients.
The 30,000 credits/month cover 30,000 messages (1 credit = 1 message), so a client with heavy chat volume can burn the allowance before month-end — BYOK is the documented escape hatch.
At $149/mo or $1,490/year the Done-for-You tier is priced for an agency with at least two or three paying clients already, not for a solo operator — you need roughly one client retainer to cover it. Chatbase and Tidio cost less if you only need a chat widget, while Voiceflow charges more for flow-building control. Botsify's margin comes from reselling: token and MCP markup at 3x-10x plus recurring subscriptions and setup fees. Scale Agent is custom-priced for multi-agent orchestration.
In short
Botsify — White-label AI agent platform for agencies to build, brand, and bill AI agents under their own name. Best for Digital agencies with an existing client base that want recurring AI revenue, Consultants selling vertical-specific agents into dental, medspa, real estate, or hospitality, SaaS resellers who need white-label AI with their own domain and branding. Plans from $149/mo.
What people actually say about Botsify — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
23 mentions across 3 sources (Hacker News, YouTube, Product Hunt) · researched Aug 1, 2026.
Average across the 3 sources that answered — each source counts once, not each post.
- +No-code chatbot and agent builder makes creation easy for beginners.
- +White-label branding and pricing enable agencies to resell profitably.
- +Done-for-you agent service builds custom agents in about a week.
- +Integrates with 5,000+ apps including HubSpot, Salesforce, and Zapier.
- +Voice AI support with 60 minutes per month included in plans.
- −Support is frequently criticized as slow or non-responsive.
- −Only 5 reviews on Product Hunt—limited social proof for reliability.
- −Not suited for non-agency single-chatbot users or on-premise deployment.
- −Free-tier chat history limited to 3 months, may frustrate long-term users.
- −Pricing details unclear from data; potential hidden costs for scaling.
- • Done-for-you agent service may require additional payment beyond subscription.
- • Voice AI beyond 60 min/month incurs extra charges.
- • White-label custom domain might be limited in lower tiers.
Viability Score
How well maintained and how widely used is Botsify? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →Key Features
- White-label platform with your logo, custom domain, and no powered-by badge
- Prompt-based agent builder: one-sentence brief generates a production system prompt
- Pre-configured templates across 12 verticals and 46 niches (dental, medspa, telehealth, veterinary, real estate, legal, hospitality)
- Knowledge grounding by indexing PDFs, URLs, and Google Drive files
- Deploy to WhatsApp, Instagram, web chat, email, SMS, Telegram, Messenger, and Slack
- Model choice: GPT-4o, Claude 3.5, Gemini Pro, or Llama 3
- 600+ MCP tools plus native connections to 5,000+ apps
- Bill clients on subscription, LLM token markup, MCP call markup, and setup fees
- Set token and MCP markup at 3x, 5x, or 10x your cost
- Offer 7, 14, or 30-day free trials under your own billing terms
- Multi-tenant subaccounts with isolated data, agents, and billing per client
- Operator dashboard showing all clients, agents, and revenue in one view
- BYOK to unlock unlimited credits
- Voice AI agent support with 60 minutes of calls per month included
- Schedule agents for time-based tasks
About Botsify
Botsify is a white-label AI agent platform built for agencies that want to sell AI automation as their own product. You pick the client's industry from 12 verticals (healthcare, real estate, legal, hospitality and more) and 46 niches such as dental clinic, medspa, telehealth or veterinary, write a one-sentence brief, and Botsify generates the production system prompt, indexes the client's PDFs, URLs and Google Drive files, connects the tools you need (Calendly, Stripe, HubSpot, Gmail and 600+ MCP tools), and deploys the agent across WhatsApp, Instagram, web chat, email, SMS, Telegram, Messenger and Slack. Model choice sits with you: GPT-4o, Claude 3.5, Gemini Pro or Llama 3. The brand layer replaces the dashboard, login and client portal with your logo and your custom domain (SSL included) and carries no "powered by" badge, so your client signs in to your agency rather than to Botsify. Billing is the differentiator: four revenue streams. You charge a recurring subscription, mark up LLM tokens, mark up MCP calls (3x, 5x or 10x your cost) and charge one-time setup fees, all rolled into a single invoice per client, with trials of 7, 14 or 30 days on your terms. Multi-tenant workspace isolation keeps data, agents and billing separate per client, and one operator dashboard shows every client, agent and dollar of MRR. The Done-for-You tier starts at $149/mo or $1,490/year and includes unlimited agents, 30,000 credits per month (1 credit = 1 message), 60 minutes of voice calls, BYOK for unlimited credits, a dedicated success manager and one free agent build worth $100/month. A custom Scale Agent tier adds multi-agent orchestration and unlimited workflows. Builds of this kind typically cost 5-10x more through a conventional agency.
Behind the Verdict
The honest read on Botsify is that it's not a chatbot builder with white-label paint on it — it's an agency operating system, and the parts that matter are the ones agencies usually have to duct-tape together themselves. The build layer compresses what would normally be a week of prompt engineering into an industry/niche/brief flow: you choose from 12 verticals and 46 niches (dental, medspa, wellness center, telehealth, veterinary inside healthcare alone), describe the agent in one sentence, and the platform writes the production system prompt. Knowledge grounding then embeds or crawls PDFs, URLs, Google Drive documents and spreadsheets so the agent answers from the client's own material rather than from a generic model. Deployment fans out across WhatsApp, Instagram, web chat, email, SMS, Telegram, Messenger and Slack in one click, with 600+ MCP tools and connections to HubSpot, Salesforce, Stripe, Calendly, Shopify, WooCommerce, Gmail, Google Sheets and more available to the agent. Model choice spans GPT-4o, Claude 3.5, Gemini Pro and Llama 3. The brand layer is where Botsify separates itself from tools that merely let you hide a badge. Your custom domain (app.youragency.com with SSL included) replaces the platform's, your logo appears on the dashboard, login and client portal, and the client signs in to your agency rather than to Botsify — the vendor explicitly promises the badge never comes back. That matters commercially: a client who never sees the underlying platform can't price-shop you. The bill layer is the strongest argument for the platform. Four streams — recurring subscription, LLM token markup, MCP call markup and one-time setup fees — land on a single invoice per client, with markup set at 3x, 5x or 10x your cost, per token or per MCP call. You choose whether trials run 7, 14 or 30 days. The vendor's own revenue calculator models markup on illustrative usage of $40 in tokens and $12 in MCP cost per client per month, which is a useful sanity check on what an agency actually keeps. Multi-tenant isolation keeps each client's data, agents and billing separate from day one, and one operator dashboard rolls every subaccount, agent and dollar of MRR into a single view — the difference between managing 10 clients and 200. Where it doesn't fit: the product is cloud-only with no on-premise or self-hosted option, so regulated buyers who need deployment inside their own infrastructure are out. Developers who want code-level control over agent logic and deployment will find the vertical/niche/brief builder opinionated rather than programmable. And the usage model is real — 30,000 credits per month at 1 credit per message plus 60 minutes of voice calls is a genuine ceiling, and BYOK is the documented way to lift the credit limit rather than an unlimited plan. An agency with no client pipeline is paying $149/mo before revenue arrives. Voice minutes beyond the included 60 and multi-agent orchestration on the custom Scale Agent tier both
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Real-world workflow fit
Concrete scenarios for the personas Botsify actually fits — and what changes day-one when you adopt it.
A dental client wants to qualify patients and book consults. You pick Healthcare > Dental clinic, write the brief "qualify patients and book consults", let Botsify generate the system prompt, upload the client's Medspa-style services PDF and pricing matrix plus their site URL, connect Calendly, Stripe and Gmail, then deploy to WhatsApp, web chat and Instagram.
Outcome: The agent is live on four channels, the client signs into your domain and portal under your logo, and the recurring subscription plus token and MCP markup bill on a single invoice you control.
You set a $1,500/mo subscription per client, 3x token markup and 5x MCP markup, and model it in Botsify's revenue calculator before pitching. With 10 clients that is a meaningful monthly figure, and each new client is added as an isolated subaccount in minutes rather than weeks.
Outcome: Ten clients produce four revenue streams on one dashboard, and your clients never see the Botsify brand anywhere in the login, portal or agent experience.
You use the operator dashboard and multi-tenant subaccounts to keep each client's data, agents and billing separate, offer 14-day free trials on your own terms, then convert to paid subscriptions once the trial ends.
Outcome: Client onboarding stops being an engineering project — you add a subaccount, deploy an agent, and the MRR line updates in the same view as every other client.
Use Cases
- Deploy a 24/7 FAQ chatbot on a client's website to cut support tickets
- Automate lead qualification over WhatsApp and Instagram DMs
- Build a voice agent for appointment booking and reminders
- Create a branded support bot inside a client's Slack workspace
- Run an SMS campaign bot for promotional alerts and updates
- Build an AI agent for employee onboarding and internal Q&A
- Create a customer success agent for renewal follow-up
- Deploy a policy and knowledge-base lookup agent for a client's staff
Models Under the Hood
as of 2026-09-23
Limitations
- Cloud-only — the site documents no on-premise or self-hosted deployment option.
- Usage is capped on the Done-for-You plan at 30,000 credits per month (1 credit = 1 message) plus 60 minutes of voice calls, with BYOK as the documented way to lift the credit limit rather than a published unlimited plan.
- Multi-agent orchestration, unlimited workflows, and a dedicated success manager sit behind the custom Scale Agent tier and require a sales conversation, so the published $149/mo price doesn't cover what a voice-heavy or orchestration-heavy build actually costs.
- The vertical/niche/brief builder is opinionated and turnkey — developers wanting code-level control over agent logic will find it constraining.
as of 2026-09-22
Verification history
We have re-verified Botsify 8 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-checked, vendor evidence unchanged
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 8 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Annual billing (Done-for-You Agent (Annual)) runs $1,490/yr — about $298 less than paying monthly for a year.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Botsify tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Done-for-You Agent (Monthly)
$149/mo
Ideal for
Agencies with two or three paying clients already, or consultants adding an AI retainer to an existing vertical practice.
What this tier adds
Starting tier: unlimited AI agents, 30,000 credits/mo, 60 voice minutes, MCP and document/web search, scheduled agents, BYOK for unlimited credits, a dedicated success manager, and one free agent build.
Done-for-You Agent (Annual)
$1,490/year
Ideal for
Agencies that have validated the resale model and want to lock in the annual discount plus priority partner support.
What this tier adds
Same feature set as the monthly Done-for-You tier at $1,490/year instead of $1,788/year, plus priority partner support.
Scale Agent
Custom
Ideal for
Multi-client agencies running several orchestrated agents per client and needing a dedicated success manager.
What this tier adds
Custom-priced tier that adds multi-agent orchestration and unlimited workflows on top of the Done-for-You feature set.
Where the pricing makes sense
The company stage and team size where Botsify's pricing actually pencils out — and where peers do it cheaper.
At $149/mo or $1,490/year the Done-for-You tier is priced for an agency with at least two or three paying clients already, not for a solo operator — you need roughly one client retainer to cover it. Chatbase and Tidio cost less if you only need a chat widget, while Voiceflow charges more for flow-building control. Botsify's margin comes from reselling: token and MCP markup at 3x-10x plus recurring subscriptions and setup fees. Scale Agent is custom-priced for multi-agent orchestration.
Setup time & first value
How long it actually takes to get something useful out of Botsify — broken out by persona, not the marketing-page minute.
Agency owner with an existing client: first agent live in minutes, not weeks — pick industry and niche, write a one-sentence brief, upload files, connect tools and deploy, with a personal onboarding session included and one free agent build worth $100/month on the Done-for-You tier. Consultant adding a new vertical: same flow per client. SaaS reseller onboarding a new account: adding a subaccount
Switching to or from Botsify
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Chatbase: recreate each client's bot as a Botsify subaccount, upload the same source documents for grounding, then switch the client portal to your own domain so they stop signing in to re-sold software.
- →From Voiceflow: move conversational logic into the vertical/niche brief and knowledge files rather than rebuilding flows node by node, and re-point channels to Botsify's WhatsApp, Instagram, web and SMS deployments.
- →From Tidio: replace the shared chat widget with a white-label agent on your custom domain, and reconnect Calendly, Stripe, HubSpot and Gmail from Botsify's tool list.
- →From a generic chatbot builder: export the FAQ and knowledge content, index it as PDFs, URLs or Google Drive files, and re-issue client invoices under your own subscription, token markup and setup-fee structure.
- ↗To Chatbase: if you only need a single branded chatbot and no resale billing, export your knowledge documents and rebuild the bot on a cheaper per-seat plan.
- ↗To Voiceflow: if you need node-level control over conversation design, rebuild the flows and accept losing the four-stream agency billing layer.
- ↗To Tidio: if the goal is a simple shared inbox plus chat widget for your own business, move the knowledge base over and drop the white-label portal.
Integrations
Resources & Guides
Tutorials & Learning
YouTube returned 6 videos for “Botsify”, and we withheld 6: 6 could not be judged, because “Botsify” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Botsify.
Official links
Tools that pair well with Botsify
Common stack mates teams adopt alongside Botsify, with the specific reason each pairing earns its keep.
Stammer
White-label AI chat and voice agents that agencies rebrand, resell, and mark up as their own product.
Wonderchat
Wonderchat is an AI support and conversion agent that cites your own docs in every answer and bills flat monthly rates.
Voiceflow
Visual platform for building, testing, deploying, and monitoring production AI chat and voice agents across web, SMS, and telephony.
Featured Head-to-Head Comparisons
Botsify vs Presto Voice
Choose Presto Voice if you're a QSR chain aiming to automate drive-thru ordering with proven upselling and high non-intervention rates. Choose Botsify if you're an agency wanting to white-label and resell AI chatbots across multiple channels with minimal setup time. They serve entirely different customers, so the decision hinges on your industry and business model.
Botsify vs Truleo
Truleo and Botsify serve completely different buyers and use cases. Choose Truleo if you're a law enforcement agency drowning in siloed data (RMS, jail calls, BWC) and need automated lead generation. Choose Botsify if you're an agency or consultant wanting to white-label AI agents for business clients without building from scratch. There's no overlap.
Botsify vs B Rokratt
For Estonian residents needing a free, secure gateway to government services, Bürokratt is unmatched. But if you're an agency looking to resell AI agents under your own brand, Botsify's white-label platform, 5000+ integrations, and multi-channel deployment make it the clear choice. These tools serve entirely different needs—pick based on your role, not features.
Alternatives to Botsify
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Stammer
White-label AI chat and voice agents that agencies rebrand, resell, and mark up as their own product.
Wonderchat
Wonderchat is an AI support and conversion agent that cites your own docs in every answer and bills flat monthly rates.
Frequently Asked Questions
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