GetResponse
GetResponse is an email marketing and automation platform with AI-assisted content, funnel and landing-page builders, webinars, and unlimited monthly email
GetResponse earns its keep for ecommerce stores and creators who want unlimited sends, AI assistance, and built-in monetization at a low entry price. Revenue Attribution for Automation and Price Drop Campaigns turned two long-standing ROI complaints into shipped features. The Starter plan at $15.58/mo billed annually (or $19/mo month-to-month) is genuinely cheap for unlimited monthly sends and a landing page builder. But if your automation logic needs deep branching or custom scripting, ActiveCampaign or Klaviyo will serve you better — GetResponse is about breadth and affordability, not CRM depth. Abandoned cart recovery and advanced segmentation only unlock at the Marketer tier, so
Verified 8h ago · liveness 78/100 · cite: rightaichoice.com/tools/getresponse
- Ecommerce stores needing AI email, automation, and abandoned cart recovery on a budget
- Small teams wanting one hub for email, landing pages, funnels, and webinars
- Content creators and educators monetizing courses and premium newsletters
- Marketers who need per-workflow revenue attribution to prove automation ROI
- Enterprise teams needing deep automation branching or custom scripting beyond the built-in journey builder
- Agencies managing many clients with strict per-client reporting requirements
- Teams needing advanced CRM depth like complex lead scoring and multi-touch sales pipelines
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Skip GetResponse if your automation strategy depends on deep multi-branch logic or custom scripting that its built-in journey builder does not cover, or if you need SMS, SSO, or a dedicated sending IP without moving to custom-priced Enterprise.
Starter caps you at 1 custom automation workflow, so the second journey forces an upgrade to Marketer at $48.38/mo billed annually (or $59/mo month-to-month).
Starter at $15.58/mo billed annually (or $19/mo month-to-month) undercuts ActiveCampaign's entry tier and sits below most ecommerce-focused platforms for unlimited monthly sends. Marketer at $48.38/mo billed annually is where the real ecommerce stack lives and where Klaviyo and ActiveCampaign compete directly. Creator at $56.58/mo billed annually looks expensive against an email-only tool but replaces separate webinar and course platforms. Enterprise is custom-priced and competes on dedicated
In short
GetResponse — GetResponse is an email marketing and automation platform with AI-assisted content, funnel and landing-page builders, webinars, and unlimited monthly email. Best for Ecommerce stores needing AI email, automation, and abandoned cart recovery on a budget, Small teams wanting one hub for email, landing pages, funnels, and webinars, Content creators and educators monetizing courses and premium newsletters. Plans from $19/mo.
What's new in GetResponse
Checked todayAcross the latest 2 updates: 2 feature updates.
Introducing Revenue Attribution for Automation
Shows how much revenue each automation workflow generates, letting you measure ROI per journey.
Introducing Price Drop Campaigns
Automatically contacts shoppers when a product they viewed drops in price, targeting high-intent browsers.
Viability Score
How well maintained and how widely used is GetResponse? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: September 2026
How we score →Key Features
- Unlimited monthly email sends on every paid plan
- AI email generator and AI subject line generator (up to 3 uses)
- AI-powered send-time recommendations across the customer journey
- Visual email editor with predesigned and HTML templates
- A/B testing with click tracking and Google Analytics integration
- Marketing automation with welcome, cart recovery, and win-back journeys
- Drip campaigns, birthday emails, and click/open follow-up automation
- Visited URL and event-based automation triggers
- Revenue Attribution for Automation (revenue per workflow)
- Price Drop Campaigns that contact shoppers when viewed items drop in price
- Abandoned cart recovery and order confirmation automation
- Advanced audience segmentation, contact scoring, and contact tagging
- Landing page builder with AI copywriting and AI layout selection
- AI website builder and conversion funnel creator
- Signup forms, popups, banners, and embedded contact forms
About GetResponse
GetResponse is an email marketing and marketing automation platform aimed at entrepreneurs, ecommerce stores, and global brands. Its headline promise is unlimited monthly email sends on every paid plan, paired with AI that tailors content and recommends the right send time per stage of the customer journey. The platform goes well beyond inbox delivery. You get a landing page builder, an AI website builder, a conversion funnel creator, signup forms and popups, web push notifications, and SMS marketing on the Enterprise tier. Marketing automation covers welcome journeys, abandoned cart recovery, order confirmations, and win-back sequences, with advanced audience segmentation and abandoned cart recovery landing on the Marketer tier and above. For creators, the Creator tier adds webinars, an AI Course creator supporting up to 500 students, and premium newsletter subscriptions. Two 2026 releases tightened the ROI story. Revenue Attribution for Automation (April 15, 2026) shows how much revenue each automation workflow generates, so you can measure ROI per journey rather than platform-wide. Price Drop Campaigns (April 2, 2026) automatically contacts shoppers when a product they viewed drops in price, targeting high-intent browsers. GetResponse states a 99% deliverability rate across 160+ countries, lists 150+ integrations on its homepage (and 170+ in its navigation), and backs the platform with what it describes as 24/7 support from a 5-star-rated Customer Success Team. Paid plans run Starter at $19/mo month-to-month or $15.58/mo billed annually, Marketer at $59/mo or $48.38/mo billed annually, Creator at $69/mo or $56.58/mo billed annually, and Enterprise at custom pricing. Versus Klaviyo or ActiveCampaign it trades some advanced automation branching for breadth, ecommerce tooling, and a lower entry price.
Behind the Verdict
GetResponse's pitch is breadth at a low entry price, and the pricing page backs that up. Starter at $19/mo month-to-month ($15.58/mo billed annually) includes unlimited monthly email sends, AI-powered content generators, a welcome email series, one custom automation workflow, a landing page builder, signup forms and popups, and a free custom domain on the yearly plan. That is a lot of surface area for the money, and it is the plan most solo operators and new stores should start on. The real ecommerce value starts one tier up. Marketer at $59/mo ($48.38/mo billed annually) adds unlimited automation workflows, advanced audience segmentation, abandoned cart recovery, sales funnels, promo codes with revenue reports, and unlimited web push notifications. If you run a Shopify or WooCommerce store and cart recovery is the point, Starter will not get you there — budget for Marketer from day one rather than discovering the gate later. The Creator tier at $69/mo ($56.58/mo billed annually) is the most differentiated tier. It adds webinars, the AI website builder, the AI Course creator (up to 500 students), and premium newsletter subscriptions with a creator profile. For a coach or educator selling a course and a paid newsletter, that replaces two or three standalone subscriptions, which makes the pricing math unusually clean. Where GetResponse is weakest is automation logic. The workflow builder handles welcome series, drip campaigns, birthday emails, click and open follow-ups, abandoned cart triggers, visited-URL automation, and event-based automation, but the deep branching and custom scripting that ActiveCampaign and Klaviyo offer sit outside the built-in builder. Teams running complex multi-branch lifecycle logic will hit a ceiling. Similarly, SMS marketing, mobile push notifications, transactional emails, AI product recommendations, a dedicated sending domain, dedicated IP, and SSO are all Enterprise-only, so teams that need deliverability infrastructure or security controls should expect a sales conversation rather than a self-serve upgrade. The honest summary: if you want one hub for email, landing pages, funnels, webinars, and courses at a low entry price, GetResponse is a strong fit. If automation branching depth or per-client agency reporting is your primary selection criterion, look at ActiveCampaign or Klaviyo instead.
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Real-world workflow fit
Concrete scenarios for the personas GetResponse actually fits — and what changes day-one when you adopt it.
Connect the Shopify integration, import the product catalog, set up an abandoned cart recovery workflow on Marketer, and add a Price Drop Campaign for viewed-but-not-purchased items.
Outcome: Cart and price-drop emails go out automatically, and Revenue Attribution for Automation shows which workflow produced the recovered sales.
Build a landing page and opt-in funnel, host a live webinar on the Creator tier, then use the AI Course creator (up to 500 students) to deliver the paid program and a premium newsletter.
Outcome: Lead capture, live teaching, course delivery, and newsletter monetization all run from one account instead of three subscriptions.
Set up a welcome series, a drip campaign, and click/open follow-ups using the automation builder, then segment the list by contact actions and geolocation.
Outcome: New subscribers get a structured onboarding sequence without manual sends each week, while segmentation keeps offers relevant.
Use Cases
- Run a welcome sequence with a webinar registration step built in.
- Build a lead-magnet funnel: landing page, opt-in, nurture, and sales page.
- Host a live product webinar and follow up with an automated replay sequence.
- Recover abandoned carts on Shopify with discount-code emails.
- Create and sell a paid newsletter with premium subscription management.
- Launch a course and manage up to 500 students with the AI Course creator.
- Set up web push notifications for time-sensitive offers.
- Track revenue generated by individual automation workflows with Revenue Attribution.
Models Under the Hood
as of 2026-09-22
Limitations
- Starter includes only 1 custom automation workflow, so anyone who needs multiple journeys must move to Marketer at $48.38/mo billed annually (or $59/mo month-to-month).
- Abandoned cart recovery, advanced audience segmentation, and sales funnels are also Marketer-and-above features, which means pure ecommerce buyers cannot stay on the cheapest tier.
- SMS marketing, mobile push notifications, transactional emails, AI product recommendations, a dedicated sending domain, a dedicated IP address, and SSO are all Enterprise-only with custom pricing.
- The Starter and Marketer tiers cap users at 3 and 5 respectively, with unlimited users only on Enterprise.
- Webinars, the AI Course creator, and premium newsletter subscriptions require the Creator tier.
- The broad feature set may feel overwhelming for beginners who only want simple broadcasts.
as of 2026-09-29
Verification history
We have re-verified GetResponse 17 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 17 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published GetResponse tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Starter
$19/mo (or $15.58/mo billed annually)
Ideal for
Solo senders and new stores under roughly 1,000 subscribers who mainly need unlimited email sends and a landing page builder.
What this tier adds
Starting tier: $19/mo month-to-month or $15.58/mo billed annually, with unlimited monthly sends, AI content generators, a landing page builder, and 1 custom automation workflow for 3 users.
Marketer
$59/mo (or $48.38/mo billed annually)
Ideal for
Ecommerce stores and marketing teams running cart recovery, sales funnels, and multi-step journeys.
What this tier adds
Adds unlimited automation workflows, advanced audience segmentation, abandoned cart recovery, sales funnels, promo codes with revenue reports, and unlimited web push notifications, and raises the seat cap to 5.
Creator
$69/mo (or $56.58/mo billed annually)
Ideal for
Coaches, educators, and creators selling courses, webinars, and paid newsletters.
What this tier adds
Adds webinars, the AI website builder, the AI Course creator with up to 500 students, and premium newsletter subscriptions on top of everything in Marketer.
Enterprise
Custom
Ideal for
Larger teams that need dedicated sending infrastructure, SSO, and additional channels alongside unlimited users.
What this tier adds
Adds a dedicated sending domain, dedicated IP address, SSO, SMS marketing, mobile push notifications, AI product recommendations, transactional emails, premium priority support, and unlimited users at custom pricing.
Where the pricing makes sense
The company stage and team size where GetResponse's pricing actually pencils out — and where peers do it cheaper.
Starter at $15.58/mo billed annually (or $19/mo month-to-month) undercuts ActiveCampaign's entry tier and sits below most ecommerce-focused platforms for unlimited monthly sends. Marketer at $48.38/mo billed annually is where the real ecommerce stack lives and where Klaviyo and ActiveCampaign compete directly. Creator at $56.58/mo billed annually looks expensive against an email-only tool but replaces separate webinar and course platforms. Enterprise is custom-priced and competes on dedicated
Setup time & first value
How long it actually takes to get something useful out of GetResponse — broken out by persona, not the marketing-page minute.
A solo sender can import contacts, pick a template, and send a first campaign within an afternoon. Connecting Shopify or WooCommerce and building a working abandoned cart recovery workflow is typically a day or two, longer if you are rewriting existing automation logic. Full Creator setup — webinar, course, and premium newsletter — generally takes a few days to configure end to end.
Switching to or from GetResponse
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Mailchimp: rebuild audiences and automations using the import contacts tool, then recreate welcome and drip sequences in the automation builder.
- →From Klaviyo: reimport lists and re-create flows, noting that abandoned cart recovery and segmentation sit on Marketer and above.
- →From ActiveCampaign: move contacts via CSV and rebuild journeys in the built-in builder, which supports fewer branching options than ActiveCampaign.
- →From a standalone cart-recovery app: connect the ecommerce integration, then replace the app with GetResponse's abandoned cart trigger on Marketer or above.
- →From MailerLite or Brevo: import contacts and templates, and reuse the landing page builder instead of keeping a separate page tool.
- ↗To Klaviyo: export contacts and rebuild flows for deeper ecommerce segmentation and predictive analytics.
- ↗To ActiveCampaign: export lists and recreate journeys that need deep branching and custom scripting.
- ↗To Mailchimp: export contacts and templates if you only need straightforward broadcast campaigns.
- ↗To a dedicated webinar or course platform: export course and student data from the AI Course creator if you outgrow the 500-student limit.
- ↗To HubSpot: export contacts and move to a CRM that combines marketing email with multi-touch sales pipelines.
Integrations
Resources & Guides
- Resourcegetresponse.com
GetResponse Help Center: Learn More About All Features
Learn how to use GetResponse features by reading our help articles and attending webinars about email marketing, marketing automation, webinars and more!
- Resourcegetresponse.com
Online marketing resources
Discover GetResponse whitepapers, expert guides, infographics and industry reports and stay on top of marketing trends!
- Resourcegetresponse.com
GetResponse Blog - Online Marketing Tips
Looking for the best tips, tricks, and insights to all facets of digital marketing? Expand your knowledge through the GetResponse blog!
Tutorials & Learning
YouTube returned 6 videos for “GetResponse”, and we withheld 4: 4 could not be judged, because “GetResponse” is a single word that other videos use for other things. Showing the 2 we can prove are about GetResponse.
Official links
Tools that pair well with GetResponse
Common stack mates teams adopt alongside GetResponse, with the specific reason each pairing earns its keep.
MailerLite AI
MailerLite AI is an email marketing platform with an AI-powered drag & drop newsletter editor for small teams
AWeber
AWeber is AI-powered email marketing and automation built for small businesses, bloggers, and creators who want to grow a list without
ActiveCampaign AI
Autonomous AI marketing layer that drafts and runs email, SMS, and WhatsApp campaigns on autopilot.
Featured Head-to-Head Comparisons
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MailerLite AI
MailerLite AI is an email marketing platform with an AI-powered drag & drop newsletter editor for small teams
AWeber
AWeber is AI-powered email marketing and automation built for small businesses, bloggers, and creators who want to grow a list without
ActiveCampaign AI
Autonomous AI marketing layer that drafts and runs email, SMS, and WhatsApp campaigns on autopilot.
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