Kajabi
All-in-one platform for coaches and creators — courses, communities, payments, and email in one system.
Kajabi earns its price when marketing, payments, and course delivery genuinely need to run as one system and your revenue already justifies a real line item. The bundled Payments rates (2.9% + $0.30 on Basic down to 2.7% + $0.30 on Pro), the branded mobile app and API included on Growth, and Cofounder/Backstage give you leverage you'd otherwise patch together with Zapier and Stripe. If you only need course hosting, Thinkific or Teachable cost far less; if you need deeply branched automation, ActiveCampaign goes further. Buy Kajabi to consolidate a business that already works.
Verified 3d ago · liveness 87/100 · cite: rightaichoice.com/tools/kajabi
- Coaches and consultants selling structured programs at premium prices
- Educators with an existing course business outgrowing stitched-together tools
- Community and membership operators who need recurring billing, access groups, and a CRM together
- Podcasters and newsletter creators monetizing their own audience
- Complete beginners on a tight budget — Basic starts at $143/mo billed annually
- Hobbyist creators who only need simple course hosting
- Sellers of physical products or anyone needing advanced ecommerce
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Skip Kajabi if you're still validating an idea and can't justify $143/mo billed annually before your first sale, or if simple course hosting is all you need.
Use a payment provider other than PayPal or Kajabi Payments and Kajabi still takes 2% on Basic, 1% on Growth, or 0.5% on Pro on top of that provider's own fees.
Kajabi is priced for businesses already earning, not for testing. Basic at $143/mo billed annually ($179/mo monthly) already sits above Teachable's and Thinkific's entry tiers, and Pro at $399/mo billed annually ($499/mo monthly) approaches Kartra-plus-stack territory. The trade is real: Growth bundles a branded mobile app ($199/mo billed annually value) and API access ($25/mo value) that you'd otherwise buy separately.
In short
Kajabi — All-in-one platform for coaches and creators — courses, communities, payments, and email in one system. Best for Coaches and consultants selling structured programs at premium prices, Educators with an existing course business outgrowing stitched-together tools, Community and membership operators who need recurring billing, access groups, and a CRM together. Plans from $143/mo.
What's new in Kajabi
Checked 5 days agoAcross the latest 3 updates: 1 launch and 2 changelog entries.
Announcing Dispatch
Kajabi launched Dispatch in Q3 2026, though details are not yet provided.
Welcome to Timberline: Here's What We're Building This Cycle
Kajabi is working to make Cofounder smarter and enhance commerce features.
Seaside End-of-Cycle Update: 22 Features Launched + One Big Reveal
Kajabi shipped 22 features during the Seaside cycle, with a major surprise announcement.
What people actually say about Kajabi — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
38 mentions across 4 sources (Hacker News, YouTube, Product Hunt, App Store) · researched Aug 28, 2026.
Average across the 4 sources that answered — each source counts once, not each post.
- +All-in-one suite consolidates courses, marketing, payments, and community.
- +Built-in conversion tools: funnels, upsells, and landing pages drive revenue.
- +AI features like Cofounder and Expert Agents automate marketing tasks.
- +Strong community features with access groups and engagement tools.
- +Integrated payments reduce need for external processors.
- −Mobile app frequently crashes, especially on iOS communities.
- −No video resume feature forces restarting courses on mobile.
- −Login issues prevent access to purchased content for some users.
- −Premium pricing lacks free tier; starting at $149/month.
- −Customer support is hard to reach; bot loops frustrate users.
- • Transaction fees for payment processing (unless using Kajabi Payments)
- • Add-ons like extra admin seats or advanced automations may cost more
- • No free trial without a 30-day trial period, but no free tier
Viability Score
How well maintained and how widely used is Kajabi? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →Key Features
- Online course builder with cohorts, drip delivery, and video transcriptions and translations
- Coaching programs with structured plans, scheduling, and built-in payments
- Communities with unlimited access groups and spaces
- Memberships with recurring revenue and tiered access
- Newsletters with email and web publishing in one place
- Podcast hosting and monetization without a third-party feed
- Digital downloads as standalone products
- Website builder with unlimited landing pages
- Funnels and automations with conversion-focused templates
- Email marketing with automated journeys and unlimited sends
- Kajabi Payments with subscriptions, upsells, downsells, and order bumps
- Automated tax calculation on checkout
- Contact CRM with Universal Inbox and comment-to-DM
- Cofounder AI for business planning and launch drafting
- Kajabi MCP to run the platform from other AI tools
About Kajabi
Kajabi bundles course hosting, coaching programs, communities, memberships, newsletters, podcasts, digital downloads, a website builder, funnels, email marketing, and a contact CRM into one dashboard. The pitch is blunt: most experts pay for five tools that don't talk to each other, and Kajabi replaces the stack. Commerce is native. Kajabi Payments runs subscriptions, one-time charges, upsells, downsells, and order bumps through one checkout with automated tax calculation. Published card rates thin as you climb tiers: 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth, 2.7% + $0.30 on Pro. If you route payments through a third-party provider instead, Kajabi still takes 2% / 1% / 0.5% depending on tier, excluding PayPal and Kajabi Payments. Marketing ships in the same box: unlimited marketing emails, landing pages, funnels, and access groups on every plan. The AI layer has grown quickly. Cofounder drafts plans and launches, Expert Agents act as teammates trained on your content (marked COMING SOON on the pricing page), Kajabi MCP lets you drive the platform from other AI tools, Backstage builds a personalized coaching program per client, and Amplify opens an ad network. AI Credits are metered — 0 on Basic, 500 on Growth, 1,000 on Pro, with a $15/mo purchase option for 500 more. Recent cycles: Seaside shipped 22 features, Timberline is focused on a smarter Cofounder and deeper commerce, and Dispatch was announced Q3 2026. Kajabi reports $12B+ earned by creators, 100K+ businesses built, and 75M+ customers served. Basic is $143/mo billed annually ($179/mo monthly), Growth $199/mo billed annually ($249/mo monthly), Pro $399/mo billed annually ($499/mo monthly). Kajabi sits at the premium end of course platforms — choose it to consolidate a working business, not to test an idea. A 50%-off-for-6-months promotion is running on the homepage.
Behind the Verdict
Kajabi's case rests on consolidation, and the pricing page is unusually explicit about what consolidation costs. Basic at $143/mo billed annually ($179/mo monthly) gives you 5 products, 2,500 contacts, 1 website, 1 community, and 2 admin seats. Growth at $199/mo billed annually ($249/mo monthly) jumps to 50 products, 25,000 contacts, 11 admin users, and adds the branded mobile app (the pricing page values it at $199/mo) plus API access (valued at $25/mo). Pro at $399/mo billed annually ($499/mo monthly) unlocks unlimited products, 100,000 contacts, 3 websites, 3 communities, 26 admin seats, affiliate programs, custom domains, custom code, and removal of Kajabi branding. The commerce layer is the real differentiator. Kajabi Payments handles subscriptions, one-time payments, upsells, downsells, and order bumps with automated tax calculation, and the card rates step down by tier. The catch is documented: if you use a third-party payment provider other than PayPal or Kajabi Payments, Kajabi still charges 2% on Basic, 1% on Growth, and 0.5% on Pro — so keeping Stripe isn't free. The AI roster is broad but uneven. Cofounder, Kajabi MCP, Expert Agents, Backstage, and Amplify all appear across the site, but the pricing page marks Expert Agents COMING SOON and Backstage with "details on limits and pricing are to be determined." AI Credits are 0 on Basic, 500 on Growth, 1,000 on Pro, with $15/mo for 500 more and one-time top-ups coming end of cycle. Read the AI stack as a fast-moving bet rather than a settled utility. Where Kajabi fits: a coach or educator already selling premium programs who wants courses, community, email, and checkout under one login, and who values the branded mobile app enough to justify Growth or Pro. Where it doesn't: anyone testing an idea (there's no cheap entry tier), simple course-hosting needs (Thinkific and Teachable undercut it), physical-product sellers, and teams needing heavy branching automation. The homepage also currently promotes 50% off for six months, which changes the first-year math considerably if you qualify — verify before you sign.
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Real-world workflow fit
Concrete scenarios for the personas Kajabi actually fits — and what changes day-one when you adopt it.
Build the course outline in Courses, set cohorts and drip delivery, attach a payment plan through Kajabi Payments with an order bump, and run the sales page through Funnels with an email automation behind it.
Outcome: One checkout, one contact list, and one dashboard — no Zapier bridge between course delivery and email, and automated tax calculation handled at purchase.
Import contacts, recreate access groups and spaces in Communities, set tiered memberships with recurring billing, then rebuild the newsletter in Newsletters so email and web publishing live together.
Outcome: A single recurring-revenue system where a member's billing tier controls what they see, and the contact CRM records every interaction in the Universal Inbox.
Host the show natively in Podcasts, publish companion newsletters, and use Amplify to push offers to a wider audience, all inside the same account as the paid products.
Outcome: Listeners move from feed to checkout without leaving the ecosystem, and the contact record captures the whole path.
Use Cases
- Run a complete coaching business — site, course, community, emails, payments — under one login.
- Launch a high-ticket cohort program with checkout, drip content, and a member community.
- Build a membership site with recurring revenue and tiered access groups.
- Publish and monetize a podcast without a separate third-party host.
- Grow an email list with unlimited marketing emails, landing pages, and funnels on any tier.
- Replace a Teachable + ConvertKit + Circle + Stripe stack to consolidate billing and contacts.
- Use Cofounder to draft a product launch and Expert Agents to answer routine member questions.
- Bundle the branded mobile app into a Growth or Pro offer to raise perceived value.
Models Under the Hood
as of 2026-10-16
Limitations
- Kajabi is broad, and that breadth ties your products, contacts, and payments into one system.
- Pricing starts at $143/mo billed annually ($179/mo monthly) for Basic, and the cheapest tier includes only 2 admin users and 5 products.
- Several AI offerings are still landing: the pricing page marks Expert Agents COMING SOON and Backstage with 'details on limits and pricing are to be determined.' AI Credits are metered — 0 on Basic, 500 on Growth, 1,000 on Pro — so heavier AI use costs more than the headline plan price.
- If you keep a third-party payment provider other than PayPal or Kajabi Payments, Kajabi still charges 2% on Basic, 1% on Growth, and 0.5% on Pro on top of your provider's fees.
- The live pages do not disclose which underlying AI models power Cofounder, Expert Agents, Amplify, or Backstage.
as of 2026-10-20
Verification history
We have re-verified Kajabi 20 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
Showing the 6 most recent of 20 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Kajabi tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Basic
$143/mo billed annually ($179/mo monthly)
Ideal for
A solo coach whose business is already earning and needs courses, email, funnels, and checkout in one place without a big team.
What this tier adds
Starting tier: 5 products, 2,500 contacts, 1 website, 1 community, 2 admin users, and 0 AI Credits.
Growth
$199/mo billed annually ($249/mo monthly)
Ideal for
A small team past the first $10K month that needs more products, a bigger list, and a branded mobile app in the offer.
What this tier adds
Adds 50 products, 25,000 contacts, 11 admin users, 500 AI Credits, the branded mobile app ($199/mo value), API access ($25/mo value), advanced automations, and webhooks.
Pro
$399/mo billed annually ($499/mo monthly)
Ideal for
A multi-offer education business running several brands or communities and needing affiliate programs and full branding control.
What this tier adds
Adds unlimited products, 100,000 contacts, 3 websites and 3 communities, 26 admin users, 1,000 AI Credits, affiliate programs, custom domain, custom code editor, and removal of Kajabi branding.
Where the pricing makes sense
The company stage and team size where Kajabi's pricing actually pencils out — and where peers do it cheaper.
Kajabi is priced for businesses already earning, not for testing. Basic at $143/mo billed annually ($179/mo monthly) already sits above Teachable's and Thinkific's entry tiers, and Pro at $399/mo billed annually ($499/mo monthly) approaches Kartra-plus-stack territory. The trade is real: Growth bundles a branded mobile app ($199/mo billed annually value) and API access ($25/mo value) that you'd otherwise buy separately.
Setup time & first value
How long it actually takes to get something useful out of Kajabi — broken out by persona, not the marketing-page minute.
Expect a long weekend to a couple of weeks for a real business: rebuilding a course, importing contacts, wiring funnels and email automations, and reconnecting payments. A single landing page with a checkout can go live in a day; migrating a full membership plus community is a staged project, not an afternoon.
Switching to or from Kajabi
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Teachable: export course content, rebuild products in Kajabi, then reconnect checkout through Kajabi Payments or a third-party provider.
- →From ConvertKit: export contacts as CSV, import into the Kajabi CRM, then rebuild sequences as automations in Funnels & Automations.
- →From Circle: recreate access groups and spaces in Communities, then re-invite members against the matching membership tier.
- →From Stripe: migrate subscriptions to Kajabi Payments or keep Stripe and accept the 2%/1%/0.5% tier fee on top of Stripe's own rates.
- ↗To Thinkific or Teachable: export course videos and structure, then rebuild products on the cheaper host and reconnect a standalone checkout.
- ↗To ActiveCampaign: export the contact list and rebuild branching automations, which Kajabi's automation builder handles less deeply.
- ↗To Circle plus Stripe: split the community into Circle and keep billing in Stripe directly, dropping the bundled payments layer.
Integrations
Resources & Guides
- Learnkajabi.com
Kajabi Video Guides & Webinars | Guided Training for Experts
Educational content from kajabi.com
- Resourcekajabi.com
Insights for Building an Expert Business
Helpful link from kajabi.com
- Resourcekajabi.com
Help
Helpful link from kajabi.com
- Learnkajabi.com
Kajabi Video Guides & Webinars | Guided Training for Experts
Educational content from kajabi.com
- Learnkajabi.com
Kajabi Video Guides & Webinars | Guided Training for Experts
Educational content from kajabi.com
- Learnkajabi.com
Kajabi Video Guides & Webinars | Guided Training for Experts
Educational content from kajabi.com
- Learnkajabi.com
Kajabi Video Guides & Webinars | Guided Training for Experts
Educational content from kajabi.com
- Resourcekajabi.com
Insights for Building an Expert Business
Helpful link from kajabi.com
- Resourcekajabi.com
Kajabi Integrations | Connect Your Favorite Tools
Helpful link from kajabi.com
Tutorials & Learning
YouTube returned 6 videos for “Kajabi”, and we withheld 6: 6 could not be judged, because “Kajabi” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Kajabi.
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