Always-on AI memory that records what you see, say, and hear — formerly Rewind, now sunsetting after Meta acquisition.
A landmark product that defined the always-on AI memory category, now in managed sunset after the December 2025 Meta acquisition. Historically important; not a current buy.
Last verified: April 2026
Sweet spot: there isn't one for new users in 2026. If you're an existing Limitless or Rewind customer, the practical action is to export what you can during the unlimited-free 2026 window and plan migration. If you're researching the category, study Limitless's design choices — on-device transcription, RAG over personal corpus, cross-device sync — because these are the patterns the next wave of pendants and pins is converging on. Honest concerns about the category, not just this product. Always-on personal recording is the single most ethically charged consumer AI category in 2026. Two-party consent states make ambient capture of third parties illegal without affirmative disclosure. The EU and UK never approved Limitless to operate, which is part of why service was never available there. "On-device transcription" is reassuring marketing but the queryable AI memory layer typically isn't — your life-index sits on someone else's servers, with all the breach, subpoena, and acquisition risks that implies. Limitless's acquisition by Meta is exactly the failure mode privacy advocates warned about: the company you trusted with five years of personal audio is now a different company with different incentives. What to do instead. If you want meeting capture without ambient surveillance, use Granola or Bluedot — narrow-scope tools where the recording boundary is "this meeting" not "my life." If you want personal screen recall (the original Rewind app pitch), look at Pieces for Developers or Magic Mouse. If you want the wearable form factor, accept that this is a category where everything launched to date has either been discontinued (Limitless), been mocked into the ground (Humane AI Pin), or remains a privacy controversy (Friend) — the patient move is to wait.
Limitless (formerly Rewind) was the most ambitious "personalised AI memory" product in the consumer AI category — an always-listening pendant plus on-device transcription that captured your meetings, conversations, and ambient audio, then made the entire history queryable via AI chat. Ask "what did Sarah say about the Q3 roadmap last Tuesday?" and Limitless searched its index of your life and answered with citations. The product's history matters: founder Dan Siroker launched Rewind in 2022 as a Mac-only screen-recording tool that indexed everything you saw on your computer. In late 2023 the company pivoted hardware-first, announcing the Limitless Pendant — a small wearable with on-device Whisper-class speech recognition — and rebranded the company from Rewind to Limitless in 2024. Throughout 2024–2025, Limitless was the loudest entrant in the always-on memory category, ahead of Friend (the controversial $99 pendant) and Plaud (note-taking pin). In December 2025, Limitless was acquired by Meta and announced it was winding down the consumer product to fold the team into Meta's AI-enabled wearables work. As of December 5, 2025, the Pendant is no longer available for purchase, the desktop and web apps no longer support new recordings, and existing users get the unlimited plan free through 2026. Service is unavailable in the EU, UK, China, Brazil, Israel, South Korea, and Turkey, with data deletion scheduled for December 19, 2025. Mobile apps continue to work for accessing past recordings. We're keeping Limitless in the directory because the design ideas — on-device transcription, queryable life-memory, ambient capture — defined a category that competitors (Friend, Plaud, Bee, Compass) are still building toward. But this is a "do not buy" listing as of 2026: the product is in sunset.
Acquired by Meta in December 2025 with the Pendant discontinued and consumer product sunsetting. Service unavailable in EU, UK, China, Brazil, Israel, South Korea, Turkey as of December 5, 2025. Existing customers get unlimited free through 2026 then service ends. New customers cannot buy the Pendant. Always-on recording raises severe privacy and consent ethics — capturing third parties (colleagues, family, strangers) without explicit affirmative consent is legally fraught in two-party-consent states and a near-certain GDPR violation in the EU. Transcription is on-device but the AI memory layer routed queries through cloud LLMs at launch; verify residency before relying on past data. Hardware lock-in — losing or breaking the Pendant historically meant losing capture continuity.
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