Rows
Rows is an AI spreadsheet that extracts, imports, and analyzes your business data using plain language instead of SQL or formulas.
Rows earns its place with two features competitors in this price band rarely match: AI Vision, which turns a PDF of invoices into structured rows, and the RowsX extension, which scrapes tables off thousands of sites in one click. If your week is spent rebuilding ad and SEO reports, the $8/mo-per-user Plus plan (or $6/mo-per-user billed annually) pays for itself fast. Watch the AI Task ceiling — 200 tasks/month on Plus and 1,000 on Pro go quickly if you chat with the analyst often. If you need row-level security, full Excel/VBA compatibility, or heavy statistical modeling, look at Tableau, Looker or Python instead. And treat the Superhuman acquisition as live, unresolved news: the homepage
Verified 8d ago · liveness 97/100 · cite: rightaichoice.com/tools/rows
- Marketing and growth teams rebuilding ad and SEO reports every week
- Small-to-mid-sized businesses without a dedicated data analyst
- Freelancers and consultants delivering client-facing live dashboards
- Ops and finance teams extracting structured data from PDFs and invoices
- Large enterprises needing row-level security, audit trails or advanced BI governance
- Teams dependent on full Excel compatibility, VBA macros or desktop-only workflows
- Data science teams running heavy statistical or machine-learning workloads
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Skip Rows if you need row-level security, audit trails, full Excel and VBA compatibility, offline access, or you already burn through far more than 1,000 AI Analyst messages a month without an Enterprise contract.
AI Tasks run out faster than you expect — 200/month on Plus and 1,000/month on Pro, and every AI Analyst message plus every PDF or image processed with AI Vision counts as one
Rows sits below Tableau and Looker on cost and complexity, and roughly level with Google Sheets plus a reporting add-on. Plus at $8/mo per user monthly ($6/mo per user billed annually) fits a solo marketer or a small team; Pro at $79/mo plus $8/mo per user monthly ($59/mo plus $6/mo per user billed annually) suits a growth team that needs per-minute refreshes, 100 integrations and unbranded embeds. Enterprise is contact-sales for unlimited AI Tasks, SAML SSO and custom models.
In short
Rows — Rows is an AI spreadsheet that extracts, imports, and analyzes your business data using plain language instead of SQL or formulas. Best for Marketing and growth teams rebuilding ad and SEO reports every week, Small-to-mid-sized businesses without a dedicated data analyst, Freelancers and consultants delivering client-facing live dashboards. Free to start; paid plans from $8/user/mo.
What's new in Rows
Checked 8 days agoAcross the latest 1 update: 1 news mention.
Viability Score
How well maintained and how widely used is Rows? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →Key Features
- AI Analyst: ask questions in plain language to analyze data
- AI Vision: extract structured data from PDFs and images
- RowsX browser extension: scrape tables from thousands of websites in one click
- AI functions for summarization, classification and translation
- Automated data tables refreshing daily or every minute by tier
- 50+ built-in integrations for ads, analytics, CRM and payments
- Interactive charts embeddable in Notion, websites or docs
- Real-time collaboration with workspaces and live mode
- Formula columns for automated calculations
- Period-over-period comparison in data tables with customizable metrics
- Cell enrichment from public databases
- Interactive elements: buttons, checkboxes and forms
- Rows API for programmatic access with tiered call limits
- Hosted HTTP GET requests to pull from any API
- Progressive Web App installable on Chrome desktop and Safari mobile
About Rows
Rows is a cloud spreadsheet with an AI analyst bolted into it. You describe what you want in plain English and it writes the formulas, builds the charts, and generates the report. It pulls data from PDFs and images with AI Vision, from a RowsX browser extension that scrapes tables off thousands of websites, and from built-in connectors to platforms including Facebook Ads, Google Ads, Google Analytics 4, TikTok, LinkedIn Ads, HubSpot, Stripe, Mailchimp, Salesforce and Pipedrive. Data tables refresh automatically — daily on Plus, every minute on Pro — so a dashboard you embed in Notion or a website stays current without you reopening the file. It suits marketing and ops teams, small businesses, and consultants who need live reporting but don't have a data analyst on staff. It is not a replacement for Tableau-grade BI governance, and it offers no offline or desktop mode. On 2026-08-29 Rows announced it will join Superhuman; the homepage now leads with 'Rows joined Superhuman' and the sign-in path has moved to 'Continue with Superhuman'. The product itself is still sold under the Rows name with its existing Free, Plus, Pro and Enterprise tiers, and support runs through support@rows.com.
Behind the Verdict
## What it actually does well The AI Analyst is the centre of the product. You type a request, it counts as one AI Task, and Rows returns the formula, column, chart or summary. That ceiling matters: 5 AI Tasks/month on Free, 200/month on Plus, 1,000/month on Pro, unlimited only on Enterprise. AI Vision is separate from the analyst in how it feels but not in how it bills — each PDF or image you process counts as one AI Task, and Rows warns that very large files can be split into several files and consume more than one task. Budget accordingly. Data tables are the other half. Import from a connector and Rows turns it into a live table that refreshes on a schedule: manually on Free, daily on Plus, every minute on Pro. That is the mechanism behind the embedded dashboards — a Notion page or a website chart that updates itself without anyone reopening a spreadsheet. The integration story is real, not a logo wall: Facebook Ads, Instagram, TikTok, LinkedIn Ads, Google Ads, Google Analytics 4, Google Search Console, YouTube, X, HubSpot, Salesforce, Pipedrive, Zoho CRM, Mailchimp and Stripe. Account limits scale by tier — 10 accounts on Free and Plus, 100 on Pro, unlimited on Enterprise. ## Where it gets expensive or annoying The pricing is structured as a workspace fee plus per-member charges on Pro ($79/mo plus $8/mo per user monthly; $59/mo plus $6/mo per user billed annually), which surprises people who expect flat per-seat pricing. Guests are capped at 3 on Free, 10 on Plus, 200 on Pro — plenty for most, but a hard stop if you want to share widely. Unbranded embeds are Pro-and-above only, so a consultant on Plus will have Rows branding on every dashboard they hand a client. Custom API endpoints, SAML SSO, custom AI models and a dedicated CS manager are Enterprise-only, which is the usual shape but worth knowing before you commit. ## Where it fits, and where it doesn't Rows is at its best for a marketing or ops team that currently exports CSVs from ad platforms, pastes them into a sheet, and rebuilds the same report every Monday. It is also good for consultants who want a live client dashboard they can embed, and for finance teams doing invoice extraction with AI Vision. It is the wrong tool if you need row-level security, deep BI governance, a full Excel formula surface with VBA macros, or offline desktop work — the docs are explicit that this is a cloud product, though it does install as a Progressive Web App on Chrome and Safari. For heavy statistics and ML, use Python or R. ## The acquisition question On 2026-08-29 Rows announced it will join Superhuman. Every page of the site now carries 'Rows joined Superhuman', the primary call-to-action reads 'Continue with Superhuman', and inquiries route to support@rows.com. The pricing tiers, integrations and feature set visible in this scrape are unchanged, so there is no evidence of a forced migration or price change yet — but any team making a multi-year commitment should ask directly about
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Real-world workflow fit
Concrete scenarios for the personas Rows actually fits — and what changes day-one when you adopt it.
Connect Google Ads, LinkedIn Ads and Google Analytics 4 once, then have Rows build a live campaign table that refreshes every minute on the Pro plan rather than exporting three CSVs each Monday.
Outcome: The Monday rebuild disappears; the team opens one embeddable dashboard that already reflects the weekend's spend, with period-over-period comparisons against the prior week.
Import Stripe and Mailchimp data into a workspace, ask the AI Analyst to build the chart set, then embed the unbranded dashboards into the client's Notion page on the Pro plan.
Outcome: The client sees live numbers without a Rows login, and the consultant ships a recurring deliverable without rebuilding it each month.
Drop a batch of supplier PDFs into Rows and let AI Vision extract vendor, date and amount fields into a data table, spending one AI Task per file.
Outcome: Invoice data lands in structured columns ready for reconciliation, with the AI Task count tracked against the plan's monthly allowance.
Use Cases
- Pull Google Ads and Facebook Ads spend into one live table and refresh it every minute on Pro instead of exporting CSVs each morning
- Extract invoice line items from a folder of PDFs with AI Vision, spending one AI Task per file
- Embed a live pricing calculator or cost model into a website or Notion doc that updates on its own schedule
- Scrape a competitor's public table with RowsX and track it alongside your own Google Search Console data
- Build a Stripe revenue dashboard that refreshes daily and shows period-over-period comparisons against last month
- Enrich a lead list with public company and people data, then hand the sheet to sales
- Give a client an unbranded interactive dashboard on Pro that they open without a Rows login
- Automate recurring report generation with AI functions for summarization and classification
Models Under the Hood
as of 2026-09-22
Limitations
- AI Tasks are the real constraint.
- Free gets 5 per month, Plus 200 per month and Pro 1,000 per month; Enterprise is the only tier with unlimited AI Tasks.
- Every AI Analyst message counts as one, and each PDF or image processed with AI Vision counts as one too — Rows notes that very large files can be split and consume more than a single task.
- Integration accounts are capped at 10 on Free and Plus and 100 on Pro.
- Guests are limited to 3 on Free, 10 on Plus and 200 on Pro.
- Custom API endpoints, SAML SSO, custom AI models and a dedicated CS manager sit on Enterprise only.
- File imports max out at 1 MB on Free, 5 MB on Plus and 100 MB on Pro.
- Version history is 7 days on Free, 30 days on Plus and 2 years on Pro.
- Unbranded embeds require Pro or above.
- Rows is cloud-only with no offline mode, and it is not a full Excel replacement — the docs themselves point advanced users toward APIs, JSON manipulation and multi-integration setups rather than VBA.
- Prices exclude sales tax and VAT.
as of 2026-09-30
Verification history
We have re-verified Rows 17 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 17 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Rows tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0/mo
Ideal for
A single person testing whether plain-language analysis beats their current spreadsheet routine, or a side project with light data needs.
What this tier adds
Starting tier: $0 forever with 5 AI Tasks/month, manual data import, 10 integration accounts, 3 guests and 1 MB file imports.
Plus
$8/mo per user ($6/mo per user billed annually)
Ideal for
A solo marketer or small team that wants daily automated refreshes and enough AI Tasks for a regular reporting habit.
What this tier adds
Adds 200 AI Tasks/month, daily automated data tables, 10 guests, 50k Rows API calls/month, 5 MB file imports and 30-day version history.
Pro
$79/mo + $8/mo per user ($59/mo + $6/mo per user billed annu
Ideal for
A growth or ops team that needs per-minute data refreshes, unbranded client-facing embeds and a much larger AI Task budget.
What this tier adds
Adds 1,000 AI Tasks/month, per-minute data table automation, 100 integration accounts, 200 guests, 1M Rows API calls/month, 100 MB file imports, 2-year version history and unbranded embeds.
Enterprise
Contact sales
Ideal for
Organizations that need unlimited AI Tasks, SAML SSO, custom AI models and high-volume API access under a managed contract.
What this tier adds
Adds unlimited AI Tasks, unlimited integration accounts and guests, advanced API endpoints, custom AI models and integrations, SAML SSO, custom themes and a dedicated CS manager.
Where the pricing makes sense
The company stage and team size where Rows's pricing actually pencils out — and where peers do it cheaper.
Rows sits below Tableau and Looker on cost and complexity, and roughly level with Google Sheets plus a reporting add-on. Plus at $8/mo per user monthly ($6/mo per user billed annually) fits a solo marketer or a small team; Pro at $79/mo plus $8/mo per user monthly ($59/mo plus $6/mo per user billed annually) suits a growth team that needs per-minute refreshes, 100 integrations and unbranded embeds. Enterprise is contact-sales for unlimited AI Tasks, SAML SSO and custom models.
Setup time & first value
How long it actually takes to get something useful out of Rows — broken out by persona, not the marketing-page minute.
A solo user connecting one integration and asking the AI Analyst for a first chart reaches value in under 30 minutes. A small team wiring up three or four ad and analytics accounts and building an embedded dashboard should budget an afternoon, mostly for authenticating integrations. Consultants replicating a client template across workspaces can reuse the pre-built template library and skip most
Switching to or from Rows
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Google Sheets: import your XLSX or CSV and use the docs guide on Google Sheets vs Rows to map the differences
- →From Excel: import XLS or XLSX files directly, accepting that VBA macros will not carry over
- →From a Google Sheets workflow: use the Rows function that mirrors IMPORTRANGE to pull data between Rows spreadsheets
- →From a manual CSV export routine: connect the source platform natively and replace the export with an automated data table
- →From Google Drive: import files stored there, including Sheets, CSVs, images and PDFs
- ↗To Google Sheets: export your tables as CSV or XLSX, since Rows supports import and export across all plans
- ↗To Excel: export to XLSX, though automated data tables and embeds will not follow you
- ↗To a dedicated BI tool: use the Rows API to pull your data programmatically before switching
- ↗To a plain spreadsheet: copy values out before cancelling, since version history is limited to 7 days on Free and 30 days on Plus
- ↗To Superhuman-linked workflows: sign-in now routes through Superhuman, so check with support@rows.com before restructuring accounts
Integrations
Resources & Guides
- Documentationrows.com
Learn about Rows
Combine the power of a spreadsheet with built-in integrations from your business apps. Automate workflows and build tools that make work simpler.
- Documentationrows.com
What's Rows
Want to know why we exist? What is Rows? What sets us apart?
- Documentationrows.com
Your new AI Data Analyst
Extract from PDFs, import your business data, and analyze it using plain language. No BI dashboards, SQL queries, or spreadsheet stitching.
- Documentationrows.com
Your new AI Data Analyst
Extract from PDFs, import your business data, and analyze it using plain language. No BI dashboards, SQL queries, or spreadsheet stitching.
- Documentationrows.com
Your new AI Data Analyst
Extract from PDFs, import your business data, and analyze it using plain language. No BI dashboards, SQL queries, or spreadsheet stitching.
- Documentationrows.com
Your new AI Data Analyst
Extract from PDFs, import your business data, and analyze it using plain language. No BI dashboards, SQL queries, or spreadsheet stitching.
- Documentationrows.com
Your new AI Data Analyst
Extract from PDFs, import your business data, and analyze it using plain language. No BI dashboards, SQL queries, or spreadsheet stitching.
- Documentationrows.com
Your new AI Data Analyst
Extract from PDFs, import your business data, and analyze it using plain language. No BI dashboards, SQL queries, or spreadsheet stitching.
- Documentationrows.com
Your new AI Data Analyst
Extract from PDFs, import your business data, and analyze it using plain language. No BI dashboards, SQL queries, or spreadsheet stitching.
- Resourcerows.com
Templates for every task
Combine the power of a spreadsheet with built-in integrations from your business apps. Automate workflows and build tools that make work simpler.
Tutorials & Learning
YouTube returned 6 videos for “Rows”, and we withheld 6: 6 could not be judged, because “Rows” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Rows.
Tools that pair well with Rows
Common stack mates teams adopt alongside Rows, with the specific reason each pairing earns its keep.
MindsDB
MindsHub (formerly MindsDB) turns plain-language tasks into live apps, dashboards, spreadsheets, and briefs from your connected data.
Rows AI
Rows AI is a browser spreadsheet where you type '=' in a cell and describe the job in plain English — formulas, charts, joins, forecasts, even PDF-to-table
OpenAgents
OpenAgents is an Apache-2.0 platform for language agents that analyze data, call 200+ plugins and browse the web.
Alternatives to Rows
View allMindsDB
MindsHub (formerly MindsDB) turns plain-language tasks into live apps, dashboards, spreadsheets, and briefs from your connected data.
Rows AI
Rows AI is a browser spreadsheet where you type '=' in a cell and describe the job in plain English — formulas, charts, joins, forecasts, even PDF-to-table
OpenAgents
OpenAgents is an Apache-2.0 platform for language agents that analyze data, call 200+ plugins and browse the web.
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