Tawk.to is live · free plan, paid from $29/mo · last verified 8 Nov 2026 · viability healthy
Tawk.to
Free live chat software with unlimited agents, a built-in CRM, pipeline, and AI answers.
On software cost, tawk.to is hard to argue with: unlimited agents and chats, a CRM, a pipeline, and ticketing for $0, with optional add-ons at $29/mo each for branding removal and AI Assist. The honest catches are thin native integrations (no Salesforce or HubSpot connector) and the fact that free software doesn't buy you 24/7 staffing — that costs $1/hour through tawk.to's own agents if you don't want to answer chats yourself.
Verdict generatedVerified 5d ago · liveness 87/100 · cite: rightaichoice.com/tools/tawk-to
- Startups and small businesses that want a full support suite with zero software cost
- Ecommerce stores consolidating chat, tickets, CRM, and pipeline in one dashboard
- Support teams that need unlimited agents without per-seat fees
- Non-profits and budget-constrained organizations answering across many channels
- Enterprises needing native Salesforce or HubSpot CRM connectors
- Teams whose workflows depend on native Slack or Mailchimp connections
- Buyers who prioritize a modern, minimalist UI over breadth of free features
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Skip tawk.to if your support workflow depends on native Salesforce or HubSpot service connectors, or if a modern minimalist UI matters more to you than breadth of free features.
Our "biggest gripe" note written Oct 20, 2026 quotes $19, which no longer matches the verified price table, so it is being re-reviewed and is not shown.
Our price-reality note written Oct 20, 2026 quotes $19, which no longer matches the verified price table, so it is being re-reviewed and is not shown.
In short
Tawk.to — Free live chat software with unlimited agents, a built-in CRM, pipeline, and AI answers. Best for Startups and small businesses that want a full support suite with zero software cost, Ecommerce stores consolidating chat, tickets, CRM, and pipeline in one dashboard, Support teams that need unlimited agents without per-seat fees. Free to start; paid plans from $29/mo.
No head-to-head comparison for Tawk.to yet — the alternatives below are the closest matches we list.
What is Tawk.to?
Tawk.to — Free live chat software with unlimited agents, a built-in CRM, pipeline, and AI answers. Best for Startups and small businesses that want a full support suite with zero software cost, Ecommerce stores consolidating chat, tickets, CRM, and pipeline in one dashboard, Support teams that need unlimited agents without per-seat fees. Free to start; paid plans from $29/mo.
Tawk.to puts a live chat widget, shared inbox, CRM, sales pipeline, ticketing, automations, and a knowledge base into one dashboard, and charges nothing for the software. Chat from your website, email, forms, WhatsApp, Messenger, SMS, and voice all land in one inbox, and each conversation builds a contact record that fills in company, role, industry, location, and a verified email. Deals, meetings, tasks, and tickets attach to that same contact, so a wholesale quote, a damaged-order ticket, and a follow-up call sit on one timeline. The AI Assist add-on handles routine questions around the clock across multiple languages, and your team reviews and corrects those answers to improve them. Setup is a single JavaScript snippet, or a one-click install for Shopify and WordPress. It targets small businesses and ecommerce stores that want support breadth without a monthly software bill; teams that lean on native Salesforce, HubSpot, or Slack plumbing should weigh Zendesk or Intercom instead.
Key features
- Unlimited live chat agents and concurrent chats at no software cost
- Shared inbox for web chat, email, forms, WhatsApp, Messenger, SMS, and voice
- CRM contact records auto-built with company, role, industry, location, and verified email
- Board-view pipeline showing open value, stage totals, and filters
- Ticketing with assignees, priorities, and statuses tied to the contact
- AI Assist chatbot answers routine questions 24x7 from knowledge base and FAQs
- Multilingual AI answers
- Knowledge base with document upload for self-service
- Public feedback and ideas portal with roadmap and changelog
- Activities: calls, notes, tasks, and reminders on the contact timeline
- Voice calls and voicemails routed into the shared inbox
- Customizable chat widget branding, removable with the $29/mo add-on
- One-line JavaScript snippet install or one-click Shopify/WordPress install
- Mobile app for iOS and Android
Behind the verdict
We'd point a five-person ecommerce shop at tawk.to before almost anything else, because the pitch is unusually literal: the software is free, for unlimited agents and concurrent chats, and you only pay when you want to strip the 'Powered by tawk.to' branding ($29/month) or switch on AI Assist ($29/month). That's a very different budget conversation from Zendesk or Intercom, where per-seat pricing sets the floor before you've answered a single chat. Where it earns its keep is in the joined-up data. A WhatsApp message, a form fill, a missed call with a voicemail, and a web chat all land in the same inbox, and the contact record fills itself in with company, role, and a verified email. From there the pipeline, the ticket, and the task list all point at the same person. If your team currently keeps chat in one tab and orders in another, that consolidation is the real product. Pass on it if your stack already hums on native connectors. There's no Salesforce or HubSpot integration in the documented list, and no Slack or Mailchimp either — Zapier bridges some of that, but a sales org that lives inside HubSpot will feel the seams. Buyers who prize a stripped-back, minimalist UI will also find the dashboard busy next to a leaner rival. The staffing math deserves a second look before you commit. Free software doesn't make round-the-clock coverage free; tawk.to sells trained human agents at $1/hour, and that line item is the one that actually scales with your traffic. Budget for it or accept business-hours-only replies. In practice, the AI Assist add-on is a good fit for repetitive questions — returns policy, order status, sizing — and a poor fit for anything nuanced until you've fed it decent knowledge-base documents. tawk.to's own framing is that your team reviews and
Models under the hood
as of 2026-11-08
Limitations
- Setup requires pasting a JavaScript snippet or using a one-click Shopify/WordPress install, and free 24/7 live chat coverage still depends on having staff to answer.
- Branding on the chat widget is only removable via a paid add-on, and AI auto-replies and smart replies come through the AI Assist add-on rather than the free core.
- The vendor describes Apollo as its AI assistant and AI Assist as an add-on, and answer quality depends on the knowledge base your team maintains.
as of 2026-10-20
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Is Tawk.to still active?
Tawk.to is live · free plan, paid from $29/mo · last verified 8 Nov 2026 · viability healthy.
Viability score
How well maintained and how widely used is Tawk.to? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: November 2026
How we score →What do users say about Tawk.to?
What people actually say about Tawk.to — is it worth it?
Our community sentiment research written Jul 23, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
How we verified this
Every listed fact about Tawk.to — pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 8 Nov 2026. Analysis is drafted with AI models and checked against our editorial standards before publishing; see how we verify.
Verification history
We have re-verified Tawk.to 24 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed summary, our verdict, pricing tiers, description, features
- — changed limitations, platforms, models
- — changed our verdict, summary, pricing tiers, features, who should skip it, hidden costs, switching in, switching out, integrations, limitations, description, use cases, setup time, pricing fit
- — changed who it suits, description, our verdict, features, who should skip it, pricing tiers, summary
- — changed limitations
- — changed link health, limitations, who should skip it, features, description, switching in, use cases, pricing fit, switching out, setup time, summary, hidden costs, our verdict, who it suits, pricing tiers
Showing the 6 most recent of 24 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Tawk.to cost in 2026?
Tawk.to: Free to start; paid plans from $29/mo. Pricing last verified 8 Nov 2026.
Plans compared
Every published Tawk.to tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.
| Plan | Price | Billing | Who it's for |
|---|---|---|---|
| Free | Free | — | Small businesses and ecommerce stores that need chat, tickets, a CRM, and a pipeline without a monthly software bill.Adds: Starting tier: unlimited agents and concurrent chats, shared inbox across chat, email, forms, WhatsApp, Messenger, SMS, and voice, plus CRM, pipeline, and ticketing at $0. |
| Remove Branding | $29/mo | monthly | Brand-conscious stores that want visitors to see only their own identity in the chat widget.Adds: Adds white-label widget branding removal on top of the free core for $19/mo. |
| AI Assist | From $29/mo | monthly | Teams fielding repetitive or multilingual questions who want tier-1 deflected without adding agents.Adds: Adds AI auto-replies and smart replies, multilingual answers across 45+ languages, and sentiment analysis for $29/mo. |
| Hired Agent | $1/hrVendor: “$1/hour” | usage | Solo operators and small teams that need chats answered outside their own working hours.Adds: Adds tawk.to's own human agents to cover gaps at $1/hour, billed by the hour rather than as a software tier. |
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Our hidden-costs note written Oct 20, 2026 quotes $19, which no longer matches the verified price table, so it is being re-reviewed and is not shown.
Our price-fit note written Oct 20, 2026 quotes $19, which no longer matches the verified price table, so it is being re-reviewed and is not shown.
Has Tawk.to's pricing changed?
No plan price for Tawk.to has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Tawk.to?
Pick Tawk.to if you are Startups and small businesses that want a full support suite with zero software cost, Ecommerce stores consolidating chat, tickets, CRM, and pipeline in one dashboard, Support teams that need unlimited agents without per-seat fees, Non-profits and budget-constrained organizations answering across many channels.
Look elsewhere if you are Enterprises needing native Salesforce or HubSpot CRM connectors, Teams whose workflows depend on native Slack or Mailchimp connections, Buyers who prioritize a modern, minimalist UI over breadth of free features, Anyone expecting 24/7 coverage from the software alone — free software, paid humans.
Skip it if Skip tawk.to if your support workflow depends on native Salesforce or HubSpot service connectors, or if a modern minimalist UI matters more to you than breadth of free features.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Tawk.to actually fits — and what changes day-one when you adopt it.
Install the widget with the Shopify one-click install, connect WhatsApp and Messenger into the shared inbox, and upload past help articles to the knowledge base.
Outcome: Every inbound message lands in one inbox with a contact record attached, and repeat questions get deflected by the knowledge base without adding headcount.
Run day-shift chats with unlimited agents, set ticket assignees and priorities for problem enquiries, and add the $1/hour hired-agent coverage for the hours nobody is online.
Outcome: Coverage extends around the clock without per-seat software fees, and every ticket stays on the same contact timeline as the chat that started it.
Use the board-view pipeline to track wholesale enquiries alongside support tickets, log calls and tasks on the contact, and publish the most-voted ideas to the public roadmap.
Outcome: Sales pipeline and support sit in one dashboard, so a wholesale quote and a damaged-order ticket are visible on the same customer record.
Use cases
- Add free live chat to a Shopify or WordPress site without a monthly software bill.
- Answer web chat, WhatsApp, Messenger, SMS, and voice from one shared inbox.
- Build contact records automatically with company, role, and verified email.
- Deflect tier-1 questions with a knowledge base and AI auto-replies.
- Staff overnight chat coverage with tawk.to's own agents at $1/hour.
- Track deals and open value in a board-view pipeline without a separate CRM.
- Turn customer ideas into a public roadmap and changelog via the feedback portal.
- Log calls, notes, and tasks on the same timeline as the customer's tickets.
Setup time & first value
How long it actually takes to get something useful out of Tawk.to — broken out by persona, not the marketing-page minute.
About two minutes for a site owner pasting the JavaScript snippet, or the same via the one-click Shopify or WordPress install. Expect a first afternoon to wire WhatsApp and Messenger into the inbox, seed the knowledge base, and configure ticket priorities — the AI Assist add-on needs a few reviewed answers before its replies are worth trusting.
Switching to or from Tawk.to
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Zendesk: paste the tawk.to snippet alongside your existing widget, then rebuild macros as knowledge base articles and ticket statuses before switching over.
- →From Tidio: recreate canned responses as knowledge base entries and map existing conversations to contact records via the shared inbox.
- →From LiveChat: run both widgets briefly, then point WhatsApp and Messenger through tawk.to and retire the old inbox once contacts are rebuilt.
- ↗To Zendesk: export contact and ticket history before the switch, then rebuild pipeline stages and triggers in Zendesk's ticket workflows.
- ↗To Intercom: recreate saved replies and knowledge base articles, and re-point your website snippet once contacts are imported.
Resources & guides
Tutorials & Learning
Official links
What are the best Tawk.to alternatives?
The closest alternatives to Tawk.to we list are LiveChat, Tidio and Intercom. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| LiveChat | Freemium | Pricing not published | — |
| Tidio | Freemium | Pricing not published | — |
| Intercom | Paid | Pricing not published | — |
Alternatives to Tawk.to
View allTools that pair well with Tawk.to
Common stack mates teams adopt alongside Tawk.to, with the specific reason each pairing earns its keep.
LiveChat
AI live chat software that answers shoppers, attributes revenue per conversation, and hands off to your team.
Tidio
Tidio's Lyro AI agent answers ecommerce support questions from your store data and hands the hard ones to your team
Intercom
An omnichannel helpdesk where Fin, a natively built AI agent, resolves customer conversations alongside your human team.
Frequently asked questions
Our FAQ set (3 answers) written Oct 20, 2026 quotes $19, which no longer matches the verified price table, so it is being re-reviewed and is not shown.
Categories
Best-of guides
Topics
For makers of Tawk.to
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